Outthink the Competition by Kaihan Krippendorff
Author:Kaihan Krippendorff
Language: eng
Format: epub, mobi
Publisher: John Wiley & Sons, Ltd.
Published: 2011-11-08T16:00:00+00:00
The interactive promotions company ePrize has found a creative way to do just that, but right now its people are dealing with an emergency. They are under siege by a group of attackers, dressed in gorilla costumes, from their archrival, Slither Corp. Slither personnel have entered ePrize's building, trying to find the keys to ePrize's success.
This assault is perhaps not completely unexpected because Slither has launched aggressive PR and e-mail campaigns in the past. Its name and logo—which resembles Enron's—seem designed to invoke fear. No matter how far ahead ePrize gets, Slither is just steps behind and closing in fast.
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